Instagram is a social media platform that allows users to share photos and videos with their followers. The Instagram business model has evolved over time, and in 2016, Instagram changed its algorithm so that it no longer displays posts chronologically. Instead, the platform now uses an algorithm to display content based on your own interests as well as what’s popular at the moment. If you want more followers on Instagram, you’ll need to get smart about how you use the platform. Here are some tips for doing just that.
How to grow your instagram business?
Instagram is a great platform for growing your business. It’s a visual platform, which means it’s ideal for marketing products that are more visual in nature. If you’re selling t-shirts, posters or prints, Instagram might be perfect for you.
However, Instagram isn’t just about selling physical products; it can also be an excellent place to find customers and employees (not at the same time).
Instagram is an amazing place to find new people who share your interests and passions. People who like what you do will probably enjoy seeing posts from other artists or makers they admire as well. This means that when someone sees your post on Instagram they may decide they want more of what you have to offer—and if they don’t follow you directly from there then maybe they’ll check out some of your other work later on when browsing their feed again!
Goals are a must
Goals are a must. Whether you’re a brand or a business, it’s important to define your goals before starting an Instagram business strategy. This helps you keep track of what success looks like for you, and gives you something to shoot for as time goes on.
Research and understand your audience
The first and most important step to growing your business on Instagram is to understand your audience. If you don’t know who your target market is, it will be hard for you to become successful with Instagram.
You need to know where they are, when they are there, what they want to see, what they want to buy and how much they are willing to spend.
Follow relevant accounts and engage with them
Follow relevant accounts and engage with them
You can use the ‘follow’ button to follow accounts, ‘comment’ button to comment on posts, ‘like’ button to like posts and reply with comments.
You should also use hashtags that are relevant to your business, industry, and location. For example, if you’re selling online courses about how to grow an Instagram business, then the hashtags #growyourinstagrambusiness and #smallbusiness would be good ones. On the other hand, if you’re in Seattle and running a yoga studio called Yoga Collective Seattle then some good ideas could be hashtags like #yoga as well as any local landmarks like #seattle or other activities with which people engage such as #fitness or even specific classes like #pilates or #yogainthepark (which is something we do).
Once you’ve found these relevant keywords for both long-tail phrases and short ones (e.g., “grow your insta” vs “grow your instagram”) then it’s just a matter of finding out which categories they might fall under when searching within Instagram itself!
Optimize your profile (bio)
Your bio is one of the first things people see when they visit your Instagram profile. You want it to be clear, concise and engaging so that the visitor is compelled to click on the link in order to learn more about you or your business.
- Keep it short and sweet: You only have 160 characters in which to make an impression, so make sure every word counts.
- Make sure it’s relevant: This should include any keywords relevant to your industry/business that would help people find you online—or at least get them looking at what else you have going on outside of Instagram!
- Make sure it’s clear: If there’s anything unclear about this bio, then neither will potential customers understand what type of product or service you’re offering either…and thus why should they buy? (Hint: They shouldn’t.)
Be consistent and post regularly
Posting on Instagram regularly will help you build your brand and audience. You can post as often as you like, but we recommend posting consistently.
Some things to consider when posting:
- Post at different times of the day or week.
- Add variety by creating a series of posts that are similar or related to one another, such as a series about your favorite book or cooking recipe.
Use content that ‘converts’
It’s important to use content that converts. That means you want to include a good mix of images, videos, and text. Instagram is also a fantastic platform for creating short videos (30 seconds or less). You can create tutorials for your products or services and put them on Instagram in video format.
And finally—don’t forget about the importance of photos! Photos are what will get people to follow you on Instagram in the first place; so if they don’t like your page or if there’s nothing there that they find appealing, then it’ll be hard for them to convert into customers. Make sure all of your photos are relevant to your business!
Give customers what they WANT TO SEE
You can’t control what your customers want to see, but you can give them what they need to see. If your customers are looking for information on a topic, provide that information. If your customers have questions about something, answer their questions.
You can also give them what they want to know and things that they can’t live without. The more you help your audience by providing them with information and answers that they need, the more likely it is that they’ll continue following/liking/watching/shopping from your business in order to receive these benefits again in the future.
We have covered a lot of ground in this article and hopefully you have found some useful tips to help you grow your Instagram business. The most important thing is to be consistent and keep posting regularly, but also don’t forget the importance of quality over quantity!