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Built using HTML5 for structure, JavaScript for functionality and interactivity as well as CSS for styling, HTML Banner Ads are essentially mini-webpages. Attention-catching, these bespoke, interactive ads generally help to bring in more money due to their ability to enhance the User engagement and improve ad performance metrics. Their interactive and animated features tend to have higher click-through rates (CTR) and viewability compared to static banner ads, leading to better overall performance for advertisers and consequently, achieving the desired higher revenue. Recent statistics show that HTML5 creatives received an impressive 267% higher CTRs than static banners! Loading faster and providing a smoother user experience, these interactive, dynamic and unique Banner Ads can lead to much higher viewability rates which is incredibly important because ads that are not viewable are essentially wasted impressions.
