The best websites balance design and function so that visitors can find what they need without becoming frustrated. Here are our five favourite fundamentals of good web design.
1. User experience
A website should be simple to navigate and easy to understand. Clear menus, logical page layouts, and straightforward language will help visitors find the information they need quickly. If users become confused, they are likely to leave.
2. Accessibility
Websites should be usable by as many people as possible, including those with disabilities. This means using readable fonts, strong colour contrast, alt text for images, and keyboard-friendly navigation. Accessibility will help your site reach more people.
3. Design that supports function
Design choices should help the website work better, not distract from it. Visual elements such as images, colours, and layouts should guide your users toward important content or actions. A good design will highlight what matters most on each page.
4. Mobile-first
Most people access the web on their phones, so websites must work well on smaller screens. A mobile-first design will ensure pages load properly, buttons are easy to tap, and text is clear without zooming in. If a site doesn’t work on mobile, it risks losing a large part of its audience.
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5. Performance
Speed matters. Slow-loading websites will frustrate users and hurt search rankings. Compressing images, reducing unnecessary code, and using reliable hosting can improve performance.
