Want to improve your public image without the help of a professional PR agency? Follow these top tips for next-level PR.
Share Your Story
The public always wants to know more about the individual behind a brand or organisation – it’s what makes the things you do, sell or produce more relatable and helps build trust. Use anecdotes from when you started up your business and explain how you came to be here.
Use Artificial Intelligence
AI is growing within PR and is a useful tool for anyone without a professional agency behind them too. The tech can help with data and analytics as well as organisation, profiling and the creation of content ideas. If you’re doing your own PR, then you’ll likely be pressed for time, so AI can significantly reduce the time you spend on PR strategising.
That said, if you do want a Cheltenham PR agency, then take a look at https://headonpr.co.uk/.
Extend Media Coverage on Socials
If you are lucky enough to have some media coverage in the pipeline, then don’t just rely on this alone to raise awareness of your brand. Leverage your media coverage by going on your social channels to prepare customers for the feature and hype it up. Not only will this extend the amount of time people are talking about you, it could help you to reach a bigger audience thanks to the power of social media. And no, it doesn’t look like you are bigging yourself up – you need to be your number one fan!
Talk Charity
Last but not least, share any charity events you have taken part in, sponsored or donated to. Though it may feel wrong to gain from doing something for charity, which you intend to be a selfless act, the fact is that charity can rarely be made into bad PR. You don’t have to share all the details – just sharing with the world that you’re showing up and doing something for others is enough to make them look at you differently.
